Allahaismarladik Merch

Allahaismarladik is a merchandise collection built around a playful mantra, transforming a repeated phrase into a bold visual identity. Designed as a cohesive series including a t-shirt and posters, the project explores how language can become both message and graphic expression. The collection balances humor, attitude, and cultural reference through a strong typographic presence. Created in Adobe Illustrator, the project focused on vector-based composition, typography, and adaptable graphic systems across multiple formats. Each item was designed to feel connected while responding to its own medium, from wearable apparel to printed posters. Through layout experimentation, scale, and repetition, the phrase was translated into a flexible visual language with strong personality and consistency.